McKinsey - De digitalisering van de Chinese vastgoedsector [tekst, tłumaczenie i interpretacja piosenki]

Chinese homebuyers and renters increasingly search for their ideal home on sites such as SouFun.com, which combines listings and advertisements. The ability to identify serious buyers quickly is streamlining real estate searches and transactions, reducing developers’ and agents’ marketing and carrying costs. Local governments can now conduct land auctions online, and Taobao has launched an auction platform for foreclosed properties. Developers, contractors, and hotel chains now frequently purchase construction materials, equipment, and décor on e-commerce platforms that reduce purchasing costs by 5–30 percent. Property management companies are experimenting with online communities that connect with residents of a particular development to conduct regular administrative and maintenance work or to offer value-added services. As a result, property developers are able to maintain a continuous relationship with residents beyond one-off property sales and monetize the relationship to generate more revenue.